FREQUENTLY ASKED QUESTIONS...
Here's answers to the most Frequently Asked Questions about our "How to start a digital marketing agency" training.
Who is This Course For?
This course is for ANYONE who want's to start a Google Ads agency from scratch or grow their existing agency. From beginners to experts. Whether you've had any experience with Google Ads or not, you can follow this program as it's 100% step-by-step. You will learn EVERYTHING that I have done to start and scale my agency for the last 9 years and EVERYTHING I know about working with Google Ads for 15 years.
How Do I Know This Course Will Work For Me?
If you're willing to put in some work... we have no doubts. In fact... we want to MAKE SURE that it will work for you. We want your feedback and where you're getting stuck. We've already had NUMEROUS students land a client (within a week). We've even had a recent student land a new client on his very FIRST DAY of joining the course.
But... this takes work. If you're not going to put in some effort, no program is going to work. This is not a get rich quick program.
However, if you want to learn how to start your very own Google Ads agency and scale it to 6 figures or more, then you're in the right place.
Do I Have to Start a Google Ads Agency? What About SEO? FB Ads?
My agency is built specifically around Google Ads and I talk about why in the course.
However, only one part of it is Google Ads. The most valuable information is more about the Agency side. How to build your agency right (from the ground up). How to structure it. How to grow your agency. And most important, how to scale it to as big as you want to get it.
If you just purchase it for the agency training, you can recoup your investment VERY quickly just learning how to shed expenses, outsource and scale.
We only offer Google Ads because we are FOCUSED on being a great service. If we do FB ads, SEO, websites and more in our agency, then we're a jack of all trades and a master of none (it doesn't work to scale this as we tried doing this for 3 years). We are FOCUSED on Google Ads and Google Ads only (and were able to scale quickly because we were only focused on one thing).
But regardless of whether you're doing SEO or FB ads, the agency principles still apply.
Who is Mike Mancini and Why Should I Listen to Him?
Mike's a Google Ads expert with more than 15 years of experience in working with Google Ads/Adwords. He's worked with THOUSANDS of companies helping them with Google Ads including:
• Mike owns his own Google Ads agency and has worked with over 1000 companies in the last 11 years
• Mike has set up hundreds of brand new Google Ads campaigns from scratch
• Mike has managed 10's of millions of dollars in Google Ads spend
• Mike currently manages Google Ads for his own clients (some of his clients have been with him for 8+ years)
• Mike trains other companies internal staff on how to work/set up/manage their Google Ads
• Mike has his own Google Ads training course (it's included in this agency course)
Still wondering about Mike's experience? Check out his YouTube Channel Here
How Long Do I Have Access to the Course and Updates?
You will have access to all recordings / training done for the course as well as all future recordings / trainings and all coaching calls which will be recorded and added to the member's area each week, as long as your monthly membership is up to date.
Mike also ads new content to the course several times a month.
Are There Any Hidden Costs?
It's a monthly subscription cost. But other than the monthly subscription... no. There are no hidden costs.
How Much Time Will This Course Take Me?
That depends on you. You can go through the information as fast as you want to and start working right away.
There is a TON of information, but you can literally start looking for clients almost immediately. We've had several students get clients in their first week in the course. Their ENTIRE investment in the course was covered in less than one week.
We suggest going through the first 3 modules to learn about Google Ads and how to find clients. Then, we suggest to go out and find those clients as fast as you can.
There is no reason for you to watch all of the videos on how to build a Google Ads campaign until it's time to build the campaign. If you don't have any clients yet, don't worry about building campaigns. All of the campaign builds are VERY step-by-step and will walk you through it when you're ready to set up your clients.
Is This for Google Search Ads, Display, or Shopping Ads?
We concentrate on Google Search ads only. This course does NOT include any training on display or shopping ads.
This is because we concentrate on the home services industry. We do this because it's extremely easy to get leads for clients in that industry as people are searching for a problem that they need fixed NOW. Here's some examples:
• Someone looking for a plumber to fix broken pipe
• Searching for an electrician because lights aren't working
• Searching for a pest control company because a mouse ran through the house
• Searching for a junk removal company to get rid of furniture
These people doing the searches have a problem that they want solved NOW. They don't need to take a ton of time to make a decision and they just do a search and find someone to solve their problems. It's VERY easy to get leads for your clients.
Is This Course Updated for 2024/25?
There are a LOT of videos in the training... and we do our best to keep up with things when they change. If we get notified a training is not correct anymore, we try to upload a new one ASAP. We are updating or adding new videos EVERY week.
Also, we keep our video trainings short (for 3 reasons).
First, we want you to be able to complete a module... when YOU have the time. There's nothing worse than trying to carve out time to watch a 90 minute training video (that's WAYYYY too long).
Second, if a training video becomes outdated, it allows us to be able to record a new one QUICKLY, without having to redo an hour long video presentation.
Third, it's much easier to organize and easier for you to FIND the training video if you are looking for it later.
What Other Tools Will I Need to Start My Agency?
We use call tracking software and landing page software (and we show you how to use them both and provide templates).
With that said, our call tracking software starts at $45/month and the landing page software starts at $65/month.
However, you do NOT have to get these right away, as you don't need them until you have clients.
We teach you how to go out and find the clients and THEN you can get these tools. When you follow our systems, clients will pay you a setup fee ($500 or more) and you can then use some of that money to pay for the tools.
And the cost of the tools isn't $100/client. That's just what it costs you to get started with those tools and you can run several clients with those packages.
In our agency, it costs about $10-$20/month in tools per client. However, when they are paying us $1000/month, that's still 98% profit.
Is There a Guarantee for this Course?
Yes... you have 14 days to try this course out.
However, if you're planning on just getting the information, going through all of the videos lightning fast (or not at all) and then just downloading all of the extras, templates, checklists & more, then you'd probably better not join.
We know when people are viewing the content and downloading the information (we can see it in our system). If you're just planning on stealing this stuff... then please don't even bother to join.
I'm guaranteeing that you have everything you need to start your very own Google Ads Agency. I'm giving you MY BLUEPRINT that I've used in my agency for the last 11 years.
You put in the work... and you can have success. And, if you get 1 SINGLE CLIENT, you've more than paid for this training.
Will I Learn About Google Ads?
Yes. You will learn what you need to about Google Ads to be able to sell your service to clients. You will learn how to set up a Google Ads campaign (from scratch) for clients with the correct settings, adding keywords, ads and more.
We have SO MANY checklists, spreadsheets and tools to help you set up your campaigns lightning fast and get up and running.
And you will learn how to optimize campaigns after they are up and running. Also, if you have quesitons about your Google Ads campaigns, Mike is there for help.
Will Mike Personally Help Me?
Yes and no. There is a group community portion of this course where you can ask questions and get answers from the community (this is NOT a Facebook™ group... it's so much better). Mike logs in there each day and answers questions from the community, as well as, other member's answer questions as well.
Mike also conducts a weekly coaching call on Zoom where you can log in and get answers to your questions PERSONALLY. Each call is recorded and put into our member's area.
However, Mike will NOT do the work for you. You have to want to do the work... and no one is going to build your business for you (including Mike). With that said, he is on ALL the coaching calls to answer your questions.
What if I Just Want to Start an Agency and Outsource the Google Ads?
If you DON'T want to learn Google Ads, we also teach you how to outsource that part of the job and even suggest some people to do it.
With that said, you will still need to know enough about it to sell the service to clients (which we teach you how to do).
While I still work with Google Ads almost every day, I personally outsource the bulk of my Google Ads work so that I only work inside of my agency about 90 minutes a day. I show you how to do this if you want to go that route (and it's very easy).
Do You REALLY Run Your Agency in Just 90 Minutes Per Day?
I've been asked this question a LOT! And the answer is truly... YES.
That is not a slimy sales tactic to get more students. I truly do run my agency in around 90 minutes per day. Sure, there are days when I put more time in (especially when I have sales calls and am taking on new clients).
However, most of the time I am not taking calls (my agency is at capacity) and I have my assistants running the day-to-day Google Ads work.
I spend my time in the morning simply reviewing what we have going on, answering any client questions and just checking on the campaigns.
The rest of my day, I work on my passion projects (like this course), spend time with my family, golf, spend time on the lake, and enjoy a great work/life balance.
What If I Have Other Questions (Not Answered Here)?
No problem at all. Please either use the webchat (the bubble located on the bottom right hand side of your screen to ask questions, or simply send them to Support@AdsAgencyUnlocked.com and we will answer any additional questions that you have.
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